A strategic plan is a roadmap that guides an association toward its long-term goals. It outlines where our organization is headed, how we will get there, and how success will be measured.  It ensures our association isn’t just reacting to change—it’s leading it.

Strategic planning helps focus time, energy, and resources on what matters most: expanding recognition, growing membership, enhancing services, and helping to keep members informed about emerging technologies. It brings clarity and alignment across the board of directors, staff, and volunteers, ensuring everyone is working toward shared priorities.

Importantly, a strategic plan also reflects the voice of the membership. It considers your needs, challenges, and aspirations, so the association can better serve you and adapt to future trends. Without a strategic plan, the association risks losing focus and missing key opportunities. Having a plan turns vision into action—building a stronger, more effective association for all members.